"Britney is the most bankable celebrity out there right now, and she has been for the past year," said Francois Navarre, founder of the paparazzi agency X17.
"An editor's dream is to have a real life soap opera unraveling in front of you, and Britney provides that every week," said Sarah Ivens, OK!'s US editor. The magazine has a 10-person team in Los Angeles devoted to Spears coverage. "We're on constant Britney alert." She wouldn't disclose the costs to the magazine, saying only that Spears has been "amazing" for OK!'s business.
More here.
Here's Britney driving the economy around her.
PS. A bonus. Britney's marriage licence here. Interesting that one of the fields is Number Of Marriage.
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