Wednesday, June 25, 2008

Ads on Wedding Cards and Selling Twitter Backgrounds

We're never short of newer advertising avenues, are we?

Staffing solutions company Teamlease comes up with an innovative idea of placing advertisements on wedding cards which they print for free! This Mint article has the details. Not only do you have your wedding cards being printed for free, but also have people find jobs along with your wedding. On top of that you're treating people with some delicious food during your wedding and the reception following it! What more social good can one do?!

While we're on things social, Ian Schafer, CEO of interactive marketing agency Deep Focus put his twitter background image and profile image on auction and the auction ended with Metacafe winning it with a bid of $1,082.01. Here's how his twitter page looks with the Metacafe branding

Earlier, there was the case of Rocketboom founder Andrew Baron auctioning his twitter account and then pulling out. Notable that the bid touched a price of $1,500 before he decided to pull out of the auction.

Conversation, did we say these are? These seem to come at a price though!

Courtesy: Ashish Tulsian for the TeamLease wedding card story and Valleywag(of all sources!) for the Ian Schafer piece.

Tuesday, June 24, 2008

You Are Watching the Big Brother

Location: Raheja Arcade, Near Forum Mall, Koramangala, Bangalore

Perhaps just a co-incidence that the agency connected with the big screen in the picture above is named Apple Media. Otherwise, the picture looks eerily similar to scenes from Apple's 1984 Commercial. With OOH advertising growing at such a big rate, looks like no matter how much we run or hide, the advertisers are going to get us, our eyes or our eyeballs rather!

Monday, June 16, 2008

Orkuting In Cyber Cafes Of Varanasi


Above photo taken on the streets of Varanasi.

Perhaps they should add Orkuting to the OED, at least in the Indian edition.

Monday, June 9, 2008

Why Gas Price Hike Won't Increase Auto Fares

Following the recent hike in prices of petrol, diesel and LPG, it is natural to expect an increase in auto rickshaw fares to ensure that the interests of the auto-wallahs are maintained. But look like increasing the fares isn't quite in their interest, going by what one heard from the auto-wallah last night.

Here was his logic -

Nodi saar, cutting tea elli sigatto alli hogi naavu tea kuDitheevi. Ondu angadi avanu cutting tea kododu band maadidre bere angadi ge hogtheevi. Ade thara naavoonu rate jaasti maadidre saamaanya jana auto bittu bus alli hoghtaare. Adakke rate jaasti maadidre namage loss-u. Duddu iravareno taxi alli hogthaare, aadre naavu rate jaasti maadidre auto alli baro jana ella bus alli hogthaare.

Rough translation -

Those who are well-off will anyway use taxis. If I want to drink tea I will only go to a shop which serves me cutting tea ( half a cup of tea) and if it stops serving it I will go to another shop which serves me cutting tea. Likewise, if we increase auto fares, the commoner who'd come with us would start commuting in buses.

Quite an interesting observation, no?!

Photo courtesy: rviswana