A new report from Universal McCann discusses the rise of "a new breed of super influencers" that has been created by "the tools of the social media revolution."
Entitled When did we start trusting strangers? How the internet turned us all into influencers, the premise is that influence was moved beyond "professional and top down" (mainstream media) and into Web-enabled peer to peer influence. But despite McCann calling this a "democratisation of influence", all influencers are not equal. There are "super influencers" who are "extremely heavy users of social media, particularly in terms of content creation." Are you one of these people?
Download the report here.
Got to the report through ReadWriteWeb.
Thursday, September 18, 2008
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