A new report from Universal McCann discusses the rise of "a new breed of super influencers" that has been created by "the tools of the social media revolution."
Entitled When did we start trusting strangers? How the internet turned us all into influencers, the premise is that influence was moved beyond "professional and top down" (mainstream media) and into Web-enabled peer to peer influence. But despite McCann calling this a "democratisation of influence", all influencers are not equal. There are "super influencers" who are "extremely heavy users of social media, particularly in terms of content creation." Are you one of these people?
Download the report here.
Got to the report through ReadWriteWeb.
Showing posts with label Trends. Show all posts
Showing posts with label Trends. Show all posts
Thursday, September 18, 2008
Wednesday, June 25, 2008
Ads on Wedding Cards and Selling Twitter Backgrounds
We're never short of newer advertising avenues, are we?
Staffing solutions company Teamlease comes up with an innovative idea of placing advertisements on wedding cards which they print for free! This Mint article has the details. Not only do you have your wedding cards being printed for free, but also have people find jobs along with your wedding. On top of that you're treating people with some delicious food during your wedding and the reception following it! What more social good can one do?!
While we're on things social, Ian Schafer, CEO of interactive marketing agency Deep Focus put his twitter background image and profile image on auction and the auction ended with Metacafe winning it with a bid of $1,082.01. Here's how his twitter page looks with the Metacafe branding
Earlier, there was the case of Rocketboom founder Andrew Baron auctioning his twitter account and then pulling out. Notable that the bid touched a price of $1,500 before he decided to pull out of the auction.
Conversation, did we say these are? These seem to come at a price though!
Courtesy: Ashish Tulsian for the TeamLease wedding card story and Valleywag(of all sources!) for the Ian Schafer piece.
Staffing solutions company Teamlease comes up with an innovative idea of placing advertisements on wedding cards which they print for free! This Mint article has the details. Not only do you have your wedding cards being printed for free, but also have people find jobs along with your wedding. On top of that you're treating people with some delicious food during your wedding and the reception following it! What more social good can one do?!
While we're on things social, Ian Schafer, CEO of interactive marketing agency Deep Focus put his twitter background image and profile image on auction and the auction ended with Metacafe winning it with a bid of $1,082.01. Here's how his twitter page looks with the Metacafe branding
Earlier, there was the case of Rocketboom founder Andrew Baron auctioning his twitter account and then pulling out. Notable that the bid touched a price of $1,500 before he decided to pull out of the auction.
Conversation, did we say these are? These seem to come at a price though!
Courtesy: Ashish Tulsian for the TeamLease wedding card story and Valleywag(of all sources!) for the Ian Schafer piece.
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